创业

从被告知没有企业家特质到年营业额4千万美元的美女企业家

美女主人公7岁时,从俄罗斯移民到了美国,在从一个不能说英语到成为班里最好的学生之一,她经常被别人看不起,或者低估,直到付出艰辛获得成绩,才改变周边人的看法。她的创业之路也经历了类似的时刻,一开始,投资者们告诉她,她不适合创业,没有企业家特质。虽然如此,她和男友还是开始运营一家售卖高级床上用品的创业公司。在接下来创业初期,她付出了更多的劳动,努力学习Kickstarter的课程,从如何送包裹,写博客,到社交网络上发布帖子;从设计物品包装,到产品摄影;等等,几乎所有的事都亲历亲为过。到2017年,开业3年,年营业额已经达到4千万美元。

她是一个很好的例子,也许你还不会具备很多技能,也许你会被人低估,但是,一定“不要允许他人把恐惧投射给你”,而是利用恐惧,把它转化为激情的动力。

原文链接:https://www.entrepreneur.com/

抄录:

After Being Told She Wasn’t ‘Entrepreneurial,’ This Woman’s Startup Is on Track to Hit $40 Million in Sales This Year

The co-founder of sheet company Brooklinen learned to stay focused, determined and motivated.
Vicki Fulop
– Magazine Contributor
After Being Told She Wasn’t ‘Entrepreneurial,’ This Woman’s Startup Is on Track to Hit $40 Million in Sales This Year Image credit: James Blanco
A Note From The Editor
Visit BNY Mellon Wealth Management for more thought leadership content.
Read More Here »
This story appears in the November 2017 issue of Entrepreneur. Subscribe »

I can’t say I saw it coming, but I can’t say it was totally unfair, either. I was sitting in a meeting at my previous job as a beauty publicist, and after some exchange, a supervisor turned to me and declared, “Well, maybe this environment is just too entrepreneurial for you.”

Related: A Look at the Demanding Schedule of Elon Musk, Who Works in 5-Minute Slots, Skips Breakfast and Avoids Emails

I have found myself on the receiving end of comments like that a lot over the years. When I first came to this country from the Soviet Union, at age 7, the school I entered wanted to hold me back because I didn’t speak English. I ended up being one of their best students. My guidance counselor in high school told me he thought NYU was a reach. I got in early decision.

All of which is to say: I know what it is to be underestimated.

But the criticism stung. Because even though I liked to move fast and be scrappy and creative and push boundaries — in other words, be entrepreneurial — I also had a tendency to be a little shy, because I didn’t want to ruffle any feathers.

Related: How 5 Entrepreneurs With Household Names Turned Failing Businesses Into Successes

I got fired from that job not long after. But here’s the ironic thing: At that time, I was also quietly developing a company with my husband. It was called Brooklinen, and it would offer beautiful bedding at a decent price, direct to consumer. Losing my job lit a fire under my butt and put a chip on my shoulder. I could have just gotten a safe, stable job, but I decided to go all in on Brooklinen and prove that supervisor wrong.

I doubled down on every creative instinct I had and every PR thing I knew, and I came up with a launch strategy for a Kickstarter campaign. It included everything from delivering packages of newly made sheets to bloggers (with handwritten notes asking them to share our story if they liked the sheets), to simply emailing and Facebooking our friends and family and asking them to share our story as well. I also worked on designing packaging, pulling together favors from friends in creative fields to help us with our Kickstarter video and product photo shoot and generally did whatever I could to get the word out.

In 2014, a month after I lost my job, we launched the campaign. It was a runaway success. Our goal was $50,000; we brought in more than $236,000. Growth since has been explosive. Sales were more than $20 million in 2016. For 2017, we are projecting more than double that.

Related: Do These 50 Things Regularly and You’ll Become a Better Entrepreneur

All the while, that supervisor’s judgment has stayed with me, tattooed on my brain. It represents all the nos, the don’ts and the you can’ts I’ve heard along the way. It’s a reminder that people won’t take you seriously if you don’t speak up, and you won’t grow as a person or an entrepreneur. And it serves as inspiration to never be deterred or lose my focus, determination, hunger, vision or voice just because someone doubts me. As the inimitable actress Taraji P. Henson put it, “If you…allow people to project their fears onto you, you won’t live.” You’ve got to use it all as fuel for pursuing your passions.

Tagged

我忍不住要留言