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传统零售成就十大成功企业

在京东,淘宝和当当等线上零售巨人统治的中国,除了个别餐饮,医疗等,做传统零售的企业处境艰难。然而,在科技产出占据全世界65%以上的美国,正是传统零售成就十大成功企业。这十大成功企业涵盖高科技,珠宝,服饰等,其中就有苹果公司。对,你没有看错,这个卖最高科技手机的企业,其实,是做传统零售的。“每次你转身,都会看到苹果商店”,全美超过400家的苹果商店告诉你传统零售才是市场的杀手锏。

原文链接:https://www.inc.com/

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These 10 Companies Show Why Conventional Retail is Far From Dead

By John Boitnott, July 20th, 2017

CREDIT: Getty Images
Photo by: Getty Images
It’s becoming more widely understood these days that companies and entire industries are struggling to maintain their conventional retail presence. Take Sears for example, which seems to have been hovering near bankruptcy for years. It just made an announcement that it will partner with Amazon to create and sell Alexa-enabled smart-appliances and its stock shot up 20 percent!

At first glance, this looks like a huge win for Sears. But it doesn’t directly help Sears stores themselves which have been struggling for a long time. The new appliances will be sold on Amazon, giving consumers less reason to actually go to a Sears store.

The story is different for companies that sell luxury products and other lifestyle improvement offerings. Many are still making most of their revenues from in-store sales. Even though they don’t solely rely on these sales, they still sustain and even thrive with their physical stores. These brick and mortar models are proof that regardless of the current trends, conventional retail is not (yet) a thing of the past.

The reality is that e-commerce works best for lower range products. Consumers of luxury and “lifestyle enhancement” products have expensive taste and they just don’t usually buy such items online. They prefer personalized service and the type of informative in-person shopping experience that only brick and mortar stores can provide.

Here are 10 companies that exhibit these traits and have gone on to become among the most successful brick and mortar companies around.

Apple

Everywhere you turn, you see an Apple product. Apple has truly become one of the most successful retail companies ever. Even though they’re relative newcomers to the retail scene, they’ve managed to achieve huge success on the market with their products at their more than 400 stores.

One aspect of their business model that comes with significant benefits is that they’re frequently introducing new versions of products. If you really think about it, it’s remarkable how a company that stands for technological innovation and new trends relies on the old ways of conducting sales and customer service. But, what would you expect from a company with an endless parade of gadgets that often require instructions? Trained and informed staff to the rescue!

Tiffany and Co.

Diamonds are still many a girl’s best friend. And ladies still need to go into the store to see if it’s the right fit. Tiffany and Co. know exactly what they’re selling. They’re on top of trends and innovation, but still follow the traditional way of sales.

Tiffany and Co. was founded in 1837 and their flagship Manhattan location has been featured in numerous movies. They have 260 stores.

Lululemon Athletica

Lululemon sells yoga, running, fitness and sports apparel. Consumers flock to their stores as it gives them the opportunity to try out the clothes before buying.

Let’s be honest, most of us need a little extra time with the clothing to see if it fits us right, or gives us optimal flexibility on the track, mat or anywhere else.

Lululemon Athletica was founded in Vancouver, British Columbia, Canada in 1998. The company has more than 350 retail locations now.

Coach

The Coach brand dates back to 1941. Even back then, their brand stood for quality luxurious leather goods – all items that consumers want to feel, see and try on in person.

After more than 75 years in business and adapting to the changing trends, their leather products are still going strong on the global market. They have roughly 1,000 retail stores all over the world.

Select Comfort

Select Comfort is a company that sells adjustable firmness beds and other sleep related accessory products. If you’re like most people, you want to go into the store itself to see if the bed is right for you.

The company has more than 400 retail stores. Since comfort and sleep are never going to go out of style, that number may grow.

Michael Kors

Here we have another popular luxury lifestyle brand. Kors handbags, shoes and watches are a huge drawing card when it comes to walk-in customers.

Michael Kors Holdings has over 500 retail stores and is working to grow even further. If their consumer loyalty is any indication, they will probably do so. One of their current strategies appears to be to open retail locations in airports.

True Religion

This is a company that makes expensive and fashionable jeans, among other things. Most of us wouldn’t risk an online purchase with such an item.

True Religion was founded in 2002. In only 15 years, they’ve managed to become a successful global brand. They have more than 100 stores with the latest in premium denim averaging roughly $170 per product.

Home Depot

Home is where the heart is so it should come as no surprise that people want to nurture their homes and continually make improvements. That’s where Home Depot comes in with informative staff ready to give you insights to help make your home improvement dreams into reality.

The company currently has more than 2,200 stores, the same figure it had at the start of the Great Recession. They’ve managed to maintain their brick and mortar presence with explosive profits buoyed by more than 30% growth in sales figures.

Vera Bradley

Vera Bradley offers handbags, quilted cotton luggage and stylish accessories for women all over the world. They have 70 stores in total. All of their products are available in their branded stores, as well as in various other stores worldwide.

Birks and Mayors

Birks and Mayors is what you get when jewelry giants Mayors Jewelers, as well as Henry Birks and Sons Inc. join forces. It’s perhaps the most famous brand for jewelry, timepieces and silverware in the U.S. and Canada.

While the company only has 67 stores, they do incredible business. Considering the hefty price tag attached to the vast majority of their products and the personalized touches so many like with their jewelry, their retail business continues to thrive.

What does all of this brick and mortar success prove? Companies that offer exclusivity, excellent customer service, and are willing to keep on top of trends, will achieve long-term success. In the end, it all comes down to service. That’s why brick and mortar companies aren’t dead and they’ll remain a force for a long time.

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