创业

从co-work到co-living,有点可笑的硅谷创业点子

co-work当时确实是火了一把,于是,现在硅谷的新创业点子是co-living-共享生活:和一推随机的,认识或不认识的人,共享房子。把室友包装成共享生活,有些硅谷的创业点子开始让人觉得有点可笑起来了。除了共享房间,这个创业还包括在共享生活空间里设置健身房,酒吧,并把这些设施叫做“社区”。这个共享生活的大部分情境是这样的,一大堆人坐在公共的休息室盯着各自的手机。

今年的早些时候,有个创业公司叫“穿梭机”,他们的革命性服务是提供低价的交通服务,口号是“停靠,跳入,跳出,到站”。其实,这些创业者不知道这个方式有个传统名称,叫“巴士”。

“当你坚持不懈地发明创新以帮助社区和改变世界时,可能会没有时间吃饭。”于是,“咔哒”一声,食品饮料创业公司出现了,食品饮料本来是给不方便的老人和特殊需要的妇女的食品替代品,现在俨然成了年轻人的新宠,只是味道奇差,还可能导致腹泻。

创业不能只是把已经存在的相对合理的服务,包装和私有化一下,就宣布是一种“重新发明”的点子。

原文链接:https://www.theguardian.com/

抄录:

Silicon Valley thinks it invented roommates. They call it ‘co-living’ house mates

Arwa Mahdawi

‘Not only did they invent roommates, but they’ve also invented a whole heap of other amazing things which you may have thought already existed.’ Photograph: Alamy
Have you heard of this cool new trend called co-living? It’s a bit like co-working, except instead of sharing an office with a bunch of randoms you share a home with a bunch of randoms. Oh, you might be thinking, is it like ye olde concept of “roommates”? Why, yes. Yes it is.

As a viral tweet pointed out earlier this week, “co-living”, which has inspired a spate of trend-pieces in recent months, is actually “called roommates … you invented roommates.” The tweet got over 100,000 likes and almost 30,000 retweets, so one could say that it struck a chord.

Now, to be fair, co-living isn’t just living with a bunch of roommates. No, it’s rich millennials living with a bunch of roommates in a fancy building in a recently gentrified part of town.

The co-living space is also full of cool amenities like yoga classes and micro-brew coffee bars, meaning you can minimise unnecessary interactions with the outside world. In startup speak, this is what is called “community”.

The Collective, for example, a co-working space in London, describes co-living as “a way of living focused on a genuine sense of community, using shared spaces and facilities to create a more convenient and fulfilling lifestyle”.

By “convenient” they mean anonymous people on minimum wage clean up after you. And by “fulfilling”, they mean you can sit in a communal lounge staring at your phone surrounded by other people from the same socioeconomic bracket staring at their phones.

But I shouldn’t hate on millennial tech types too much. It has to be said, after all, that they are incredibly innovative. Not only did they invent roommates, you see, but they’ve also invented a whole heap of other amazing things which you may have thought already existed.

Earlier this year, for instance, the ridesharing start-up Lyft launched Shuttle, which allows you to “Ride for a low fixed fare along convenient routes, with no surprise stops”. The Shuttle website helpfully describes exactly how to use this revolutionary new service: “Walk to stop. Hop in. Hop out. Walk to destination.”

As was quickly pointed out by numerous people this is basically a “bus”. Just, you know, without the poor people.

Another thing those tireless tech brains have recently invented is “vending machines”. You probably remember Bodega, the startup which recently caused a great deal of controversy for its vision to rid neighbourhoods of their local convenience stores and replace them with vending machines.

Except they’re not just vending machines, guys! They’re smart-store kiosks powered by AI that you can operate via your phone! This brilliant idea netted the two ex-Googler founders about $2.5m in funding. Oh, and by the way, in case you thought Bodega was about decimating your local community, you’re totally wrong.

Like all tech startups, community is a central part of its vision. Bodega explained that its overall mission was to “use machine learning to constantly reassess the 100 most-needed items in that community”. Because a community that never runs out of Doritos is a stronger community.

When you are constantly inventing things to help the community and change the world it can be hard to find time to eat. Which is why one visionary twentysomething invented Soylent, a food replacement beverage.

While food replacement beverages have been around for a while in the guise of things like Ensure or Slimfast, they’ve traditionally been targeted at older people and women, that is, people who are basically irrelevant to “tech bros”. Soylent, on the other hand, was made by and designed for young men in tech and had cool branding. So, obviously, it has netted over $50m in funding despite the small fact that it tastes gross and has given multiple people “uncontrollable diarrhoea”.

Depending on your level of enthusiasm for unbridled capitalism, all of this is either leaving you feeling a little depressed or incredibly inspired. Personally, I suggest looking on the bright side.

If you’ve always wanted to be an entrepreneur but thought you simply didn’t have a good idea, this should prove that you don’t need one. Rather, if you want to get your hands on some venture capital money just find an existing service, privatise it, and claim to have “reinvented” it.

Or find something that already exists and slap a co- in front of it. Since co-working and co-living are taken, I’ve decided to invent co-eating. It’s basically like a restaurant but focused on a genuine sense of community, you know? Oh, hang on. I just Googled it and, well of course, co-eating is already a thing.

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