科技和互联网

谷歌新的网站测试工具

移动已经成了互联网的重心,而你的网站为移动设备优化了吗?搜索老大谷歌新的网站测试工具可以帮助你评估网站,并且是侧重于移动互联的。重要功能:网站载入速度,访问流失率,与同类网站的比较表格,以及优化建议。马上一试,请点击Test My Site 。(不知国内的是否要翻墙)

原文链接:https://smallbiztrends.com/

抄录:

Google Adds New Test My Site Features

If more than half of the visitors to your mobile site abandon it for any reason, you would want to know. Speed is the reason, and the new features added to Test My Site from Google (NASDAQ:GOOGL) will give you valuable information on your site’s performance.

New Test My Site Features

The new Test My Site features will allow you to:

  • See how long it takes your mobile site or that of your competitors to load
  • The percent of visitor loss
  • How your competition is fairing
  • How to make your site faster

After the test, you will get a detailed report in about one hour via email. The report will have recommendations on how you can improve the performance of your mobile site. This will include suggested places to go for help at no charge.

Google’s Test My Site was launched in 2016, not only to test mobile site performance, but also desktops. And when it is done testing your site, it gives you recommendations with a specific list of fixes.

Speed is more important on mobile sites because of the way visitors access them. In many cases, smartphone and tablet users are on the move, so they don’t want to wait. An estimated 53 percent abandon these sites if they don’t load enough, according to a 2016 surveyconducted by DoubleClick. The survey also pointed out sites that load in 5 seconds instead of 19 experienced:

  • 25 percent higher ad viewability
  • 70 percent longer average sessions
  • 35 percent lower bounce rates

Simply put, faster mobile sites get more customers and industries across all segment are increasing their mobile spend. Advertising will see the biggest shift, with Marketing Land reporting mobile advertising will represent 72 percent of all US digital ad spending by 2019.

Trend Toward Mobile Continues

In October of 2016, Statcounter reported 51.3 percent of pages were loaded on mobile devices. This was the first time they surpassed desktop and laptop computers, and the trend is only increasing.

Mobile is the future and if you don’t optimize your site, your customers will go elsewhere.

Go to Test My Site and see how fast your site is.

Images: Google

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