创业

硅谷的丑陋面

高科技竟然是炒作的,硅谷的丑陋面在高科技公司炒作品牌中显现出来。而炒作的目的就是为了融资和转手,而这种近似欺诈的做法伤害了初创公司。初创公司建立开始,几乎都会步入融资扩张的轨道,而且经常是原来的天使投资方主导的炒作就开始表演了,结果到某一个接盘者手里就爆了。近几天的热门——乐视就是热衷于炒作的做视频起家的所谓高科技公司,牛皮可以吹到做无人驾驶汽车,完全是一个类“旁氏”骗局,奔溃不是迟早的,而是会很早的。

文链接:https://medium.com/

抄录:

The Ugly Side of Silicon Valley and The Tech Industry Culture

Why the hyping of brand names and raising capital is hurting startups.

by Chad GrillsFollow

Originally appeared on Quora by Josh Fetcher.
Many people think startups are doing exceptionally well because they get featured in publications and go through a hiring craze because they raised capital from top VC firms.
When things move fast, they break.
No matter the valuation, there tends to be many unstable pieces in the foundation of startups that get hyped or scale with funding.
When funding gets hyped, then entrepreneurs look for it.
It becomes cool when it’s not.
You’re essentially giving a piece of your company away to someone in exchange to grow faster.
The problem: Most entrepreneurs get funding not to scale, but for vanity reasons.
It seems cool
Their friend got funding
They want to feel successful
They want to get featured in TechCrunch
What ends up happening is companies scale with a poor foundation.
Many founders and employees realize what’s happening, but they don’t say anything.
There’s too much pressure.
The company already received funding, it needs to scale.
It’s like trying to stop a train going full speed.
Employees who speak out get fired.
Founders who speak out see their company’s stock price drop, and then have to fire employees.
What happens?
Lying and politics take control of the company.
Nobody wants to admit what’s really happening.
Then, out of nowhere, when a company misses their projected earnings, everything goes to shit.
All the dishonesty gets revealed.
Remember what happened to Zenefits?
They had a great product/market fit but scaled too fast.
Zenefits helped small businesses (SME) take control of their insurance plans. The company raised more than half a billion dollars from Andreessen Horowitz, TPG, Fidelity, and Venrock.
They made money, but not enough because their company had little organization.
The company’s downfall came because they became too disorganized to even fill basic employee positions, including office manager, IT workers, and receptionists.
There were many more internal problems.
The big one to hit the news was the illegal selling of insurance before the company failed to hit its revenue goals in 2015. Ouch.
This is a common story among companies that raise capital and scale too fast.
The hype before the downfall distracts entrepreneurs from what they should be doing: bootstrapping to profitability, then scaling.
Still, the hype continues.
And entrepreneurs continue to get pushed in the wrong direction.

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