科技和互联网

京东的澳大利亚牛肉区块链项目

中国用户的消费能力不能说不大,而在淘宝,京东等网上商店购物的经历,大部分有能力消费者或多或少受到商品质量信任度低的困扰。我们一不小心就会买到假名牌,或者劣质产品,如果是食品的话,假品牌甚至假食品会对消费者健康有直接的损害。一直标榜正品的京东,联合澳大利亚牛肉出口商InterAgri,借助最新技术,启动了澳大利亚牛肉区块链项目,建立以区块链为核心的正品牛肉跟踪认证系统。

这个系统允许用户跟踪每一片安格斯黑牛肉的几乎所有信息,包括牛本身的信息,哪个农场饲养,肉在哪里加工,如何加工,如何运输等等。如果真品认证,特别是食品的真品认证真的能够用区块链技术解决,同理可得,其他的商品也可以这么做。那么可以预计,在不久的将来,淘宝假货横行的现状就会极大改善,除非淘宝自己不作为。

原文链接:https://www.coindesk.com/

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JD.com to Track Beef Imports Using Blockchain Platform

Wolfie Zhao

Chinese e-commerce giant JD.com has announced that it will roll out a blockchain platform to track imports of beef products from an overseas meat supplier.

According to an announcement Friday, the e-commerce platform said it has partnered with Australia’s InterAgri to import the firm’s Angus beef products to Chinese consumers, making the production process traceable on a blockchain.

The system, JD.com says, will record a range of information, including where the livestock was bred and raised, where the meat was processed and how it was transported. While not disclosing an exact deployment timeline, the company said the system will be implemented later this spring.

Chen Zhang, CTO at JD.com, said:

“We’re increasingly implementing blockchain-enabled traceability solutions. Consumers in China don’t just want quality imported products, they want to know that they can trust how and where their food is sourced, and blockchain helps us deliver this peace of mind.”

The adoption of blockchain technology comes as part of an ongoing effort by JD.com to improve confidence among domestic consumers over the quality of products imported through e-commerce platforms in China.

As previously reported by CoinDesk, JD.com helped form the Blockchain Food Safety Alliance together with retail giant Walmart, IBM and Tsinghua University. The effort seeks to pilot blockchain technologies in bringing greater levels of transparency to the country’s food supply chain.

Angus cattle image via Shutterstock

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