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素食汉堡将要进入星期五连锁餐厅

这是一种初创公司——”超肉“研发的全素食的汉堡肉饼,而这种肉饼做的素食汉堡将进入超过465家的星期五连锁餐厅。TGI Fridays(星期五连锁餐厅)是美国风味的全球连锁餐馆,以烤肉类为主打产品。为了进入这样的肉食系餐馆,”超肉“公司声称自己的肉饼尝起来和真实的动物肉类肉饼味道差不多。在全球都崇尚健康生活的今天,这样的举措也正是适逢其时。

相比中国素菜馆的素鸡,素肉,”超肉“的产品被打造得更加的细致。这些肉饼除了口味接近,在颜色上也和真正的牛肉饼一样的呈现诱人的红褐色。如果要论食品的A货和高仿,那还要看外国人是如何做的。

原文链接:https://www.fastcompany.com/

抄录:

Beyond Meat To Bring Its Plant-Based Burger To TGI Fridays’ Menu

Beyond Meat CEO Ethan Brown wants his products to be seen as a treat, not a sacrifice. [Photo: Jonathan Snyder]
Beginning in January, the plant-based Beyond Burger will roll out to its largest restaurant partner yet: TGI Fridays. More than 465 of the casual-dining chain’s outposts will incorporate the patty into the company’s recently revamped Burger Bar, helping Beyond Meat in its quest to convince carnivores that meatless alternatives can taste (and be cooked) like their animal-protein counterparts.

Since its launch in May 2016, the Beyond Burger has become the most successful item on Beyond Meat’s roster, thanks to the company’s efforts to get the vegan burger placed in grocery store meat cases alongside ground beef. In the past year, Beyond Meat has partnered with major grocers and distributors including Safeway, Kroger, and Sysco to get its frozen products into 12,000 stores (the burger is currently in 3,500 outlets).

As Beyond Meat grows its distribution, it’s also continuing to iterate on its products. One of its biggest challenges is getting the middle of the Beyond Burger patty to “brown” like beef does; it tends to remain pink (the color comes from beet juice), which can cause customers to overcook it.

Each new version brings Beyond Meat closer to its goal of indistinguishability. CEO Ethan Brown says, “Our products are so good there’s no reason to consider it a sacrifice.”

Milestones: In September, Beyond Meat partnered with meal-kit delivery service Chef’d to include the Beyond Burger in recipes, bringing the patties to consumers’ doors.

Challenges: While Beyond Meat beefs up its mainstream access, competitor Impossible Foods is getting press—and celeb chef endorsements—by pushing into high-end restaurants.

Buzz: PositivePCD
A version of this article appeared in the December 2017/January 2018 issue of Fast Company magazine.

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